Read This First: Your Ultimate Instapage Review


Instapage is a powerful landing page builder that helps businesses create high-converting landing pages. With Instapage, you can create beautiful, responsive landing pages without any coding or design experience.

Instapage provides numerous features such as drag-and-drop editing, A/B testing, and analytics. Catering to businesses of all sizes, this platform is particularly beneficial for those aiming to boost website traffic and conversion rates.

Established in 2012 by Shaun Wang and Abelardo Hernandez, Instapage is based in New York City. With a clientele exceeding 10,000 customers, the company serves some of the world’s most prominent brands, including Coca-Cola, IBM, and Microsoft.

What is Instapage?

Instapage is a top-notch landing page software that’s perfect for marketers looking to optimize their ad campaigns through post-click optimization and conversion rate improvements. This easy-to-use platform lets you design flawless landing pages with a simple drag-and-drop editor, offering hundreds of templates and excellent support for both entrepreneurs and large enterprises. In fact, Instapage is already helping more than 15,000 customers across 100 countries.

You don’t have to break the bank to grow your online marketing with Instapage. Instead of hiring coders or buying pricey software, Instapage provides an affordable solution for creating fantastic landing pages with built-in payment processing through Venmo, Stripe, and PayPal. Plus, you can build your email and SMS lists using your favorite autoresponder and host your landing pages anywhere you like.

The best part about Instapage is that it’s a cloud-based platform, which means you get all the tools you need to create effective landing pages, even if you’re not tech-savvy. With the drag-and-drop builder, anyone can design professional landing pages without any coding or design skills. And to make sure your pages are performing at their best, Instapage offers heat mapping, analytics, and split-testing tools that help you keep track of performance and fine-tune your SEO.

In a nutshell
Instapage is a subscription-based software that makes building high-converting landing pages a breeze, giving you all the optimization tools you need to turn clicks into profits.

Instapage Features

Instapage is truly an impressive tool, loaded with numerous features that cater to the diverse needs of digital marketers and businesses. Let me walk you through some of the fantastic features this platform has to offer:

With nearly 100 high-quality templates to choose from, Instapage allows you to create custom landing pages suited to your goals. The templates cover various industries and purposes, and the user-friendly filters make browsing through the available options a breeze.
Landing Page Builder:
Instapage’s intuitive drag-and-drop landing page builder offers unparalleled flexibility and ease of use. You can start with a template or a blank canvas and then use the editor to customize your landing page with pixel-perfect precision. Moreover, advanced users can add CSS or JavaScript for even more personalization.
Instablocks is a time-saving feature that allows you to store reusable assets or elements (known as blocks) in a library. You can quickly drag and drop these blocks, such as testimonial sections, onto the page you’re working on for increased efficiency and consistency across multiple landing pages.
Mobile Friendly:
Instapage’s landing pages are designed to be mobile-responsive, ensuring an optimal user experience on all devices. The editor allows you to switch between views, so you can add or remove elements specifically for mobile users.
Publishing Options:
Instapage offers several options for publishing your landing pages, including:
* Publishing on your own domain
* Publishing on a WordPress site (requires a free plugin)
* Publishing on a Drupal website
Integration with WordPress is particularly popular and easy to set up using a plugin.
A/B Testing:
Instapage’s A/B Testing feature lets you create a duplicate of a landing page, modify it, and then test both versions to determine which one performs better. This helps you optimize your campaigns and improve their effectiveness.
Instapage provides a robust reporting system that includes a built-in heatmap tool for monitoring visitor behavior and identifying potential issues with your landing pages. You can easily download and export reports for further analysis.

Automated Post-Click Landing Pages:
Instapage allows you to automate the post-click stage of the funnel for higher conversions and an enhanced user experience.
Multiple Users:
Instapage supports collaboration among team members by allowing multiple users to work on the platform simultaneously.
Instapage provides an extensive library of resources to help you get the most out of its features.
Customer Support:
The Instapage customer support team is available through the Help Center or by submitting an online form. Although their response time may not be the fastest, they are generally reliable and helpful.

Instapage Benefits

In today’s digital era, particularly after the pandemic, online marketing has become crucial for business success. Entrepreneurs are increasingly focusing on their online presence to generate sales and grow their businesses. Instapage is an invaluable tool that helps maximize your profits and provides a straightforward path to online success. Here are some of the remarkable benefits of using Instapage:

  1. User-friendly Interface: Instapage is designed to be as easy to use as WordPress, allowing even beginners to create impressive landing pages effortlessly.
  2. Effective Lead Generation: Utilize Instapage’s landing pages and various targeting options to reach out to potential leads and drive sales.
  3. Enhanced Customer Value: Increase your profits by leveraging sales funnels to get 10 times more value per customer.
  4. Strengthened Customer Relations: Offer memberships that provide customers with a platform to connect with your business and access additional products or services.
  5. Long-term Profitability: Use email marketing to send targeted offers to your leads, driving sales and sustaining profits.
  6. Stress-free Growth: Generate significant leads and sales volumes without the need for technical expertise.
  7. Seamless Integration: Experiment with new products and services without worrying about hidden fees, as Instapage offers a unified dashboard for managing all your online marketing efforts.
  8. Customization for Unique Business Needs: Tailor your funnels and sites to perfectly match your business requirements using Instapage.
  9. Cost-effective Solution: Save money and maximize your profits with Instapage’s comprehensive and efficient landing page builder.
In summary
Instapage offers a multitude of benefits that can help you grow your business, drive sales, and achieve online success in today’s competitive market.

Instapage Uses

Instapage is a highly-regarded tool utilized by numerous businesses and developers around the globe. Some of its avid users include Social Bakers, Stitch, My Stack, Publy, Market Results, and Billshark.

Online marketers seeking a comprehensive solution for creating powerful landing pages on their servers can rely on Instapage. This all-in-one service offers an extensive range of features such as landing pages, marketing automation, email marketing, CRM integration, e-commerce integration, and analytics integrations. If customer acquisition seems challenging, Instapage provides unlimited leads and the capability to scale your business for maximum profitability.

Designed for online entrepreneurs and local business owners alike, Instapage helps establish a strong online presence for various business models. This exceptional landing page builder caters to a diverse range of users, including:

Bloggers or Webmasters
Email marketers
Business owners
Funnel builders and marketers
Growth hackers
Agency owners and freelancers
Digital marketers
Website owners
Online educators
Online service providers
eCommerce store owners
Entrepreneurs with innovative business ideas
Individuals looking to bring their businesses online
In short
Instapage is a versatile solution that meets the needs of a wide variety of professionals and industries, making it an invaluable tool for anyone wanting to boost their online presence.

What You Can Create With Instapage

Instapage may be primarily known as a landing page builder, but its capabilities go far beyond that. You can create a variety of unique landing pages and more, such as:

  1. Standalone Landing Pages:

Develop Click-Through, Lead Capture, Infomercial, and Viral landing pages.

  1. Microsites:

Craft small, multi-page websites typically designed to supplement a primary website.

  1. Internal Website Landing Pages:

Generate Homepages and product detail pages.

  1. Funnels:

Design Sales funnels, lead generation funnels, free consultation funnels, cross-sell funnels, and product launch funnels.

  1. Templates:

Create Blog, Sales pages, Coming Soon pages, Checkout pages, Lead Generation pages, Video Sales Letters, Webinar Registration, and Thank You pages.

  1. Memberships:

Set up memberships with customer and product management features.

  1. Email Marketing:

Build email lists, design mail sequences, and launch campaigns.

  1. Recurring Subscriptions:

Establish a recurring subscription funnel for your customers.

  1. Affiliate Sites:

Develop lead-generating affiliate sites with Instapage.

  1. Landing Pages:

Design landing pages that convert more visitors into potential customers.

  1. Auto Webinars:

Use Instapage to create automated webinars for your business.

  1. Opt-in Pages:

Develop opt-in pages with this unique auto webinar software.

  1. Lead Grab Pages and More:

Generate lead-grabbing pages and close more sales.

In summary
Instapage offers a comprehensive suite of tools for creating a wide range of web pages and marketing assets, making it an invaluable resource for online businesses.

Instapage Integrations

One of the greatest strengths of Instapage is its ability to connect with a wide range of tools, making it an ideal solution for marketers and businesses. From advertising to live chat, the platform offers a variety of integrations that enhance user experience and streamline marketing efforts. Here’s an overview of the connected tools available with Instapage:

Boost the conversion rate of your Instapage post-click landing pages by retargeting ads to visitors who landed on your page but didn’t convert. Integrate with advertising platforms like Google Ads, Facebook Ads, MarinOne, Taboola, AdRoll, RollWorks, Twitter Ads, LinkedIn Ads, Microsoft Ads, BrightRoll, and Perfect Audience.
Optimize your conversion rate using heatmaps, recordings, funnel analytics, form analytics, and polls by understanding how visitors interact with your landing pages. Monitor your landing pages using Hotjar, Geckoboard, Fullstory, Google Analytics, Google Tag Manager, Mixpanel, Heap, and Kissmetrics.
Call Tracking:
Enhance your marketing analytics for businesses with inbound phone calls using call tracking, call recording, dynamic number insertion, and automated lead scoring. Increase your phone call conversions using CallRail and DialogTech.
Improve your sales, marketing, and customer support management with CRM software integrations that automate marketing and drive downloads and signups. Connect with SugarCRM, Zoho, Salesforce, HubSpot CRM, ActiveCampaign, Pipedrive, Microsoft Dynamics CRM, Keap, PipelineDeals, Nutshell, OnePageCRM, Follow Up Boss, Close, Capsule CRM, amoCRM, and Agile CRM.
Allow customers to make payments instantly on post-click landing pages without being redirected, using e-commerce platforms like Outgrow, Shopify, Kenshoo, Stripe, PayPal, and Venmo.
Email Marketing:
Streamline lead management and send targeted, personalized emails using email marketing tools like MailChimp, Campaign Monitor, AWeber, Constant Contact, GetResponse, Mad Mimi, E-goi, and ConvertKit.
Exit Intent & Pop-ups:
Utilize exit-intent pop-ups with call-to-action on your landing pages using Instapage integrations like OptiMonk, OptinMonster, Hello Bar, and Sumo.
Live Chat:
Increase lead generation by adding live chat tools to your post-click landing pages, with chatbot and live chat agent options like Intercom, LiveChat, Olark, Zendesk, Cliengo, and Apex Chat.
Marketing Automation:
Implement marketing automation and CRM marketing platforms that help organizations acquire, retain, and engage customers, using tools like Pardot, Marketo, HubSpot, Autopilot, LeadSquared, ConvertKit, SharpSpring, ActiveDemand, Infusionsoft, ActiveCampaign, and Keap.
Additional Integrations:
Extend your toolset further with integrations like Google Fonts, Iterable, Zapier, Webhooks, WordPress, Drupal, Trustpilot, Typekit, Verb Tech, Fomo, GoToWebinar, UserTesting, UsabilityHub, Uberflip, Twilio, Slack, Podio, Outgrow, Optimal Workshop, MySQL, Mandrill, Groove, Google Sheets, Gmail, Zuko, Crazy Egg,, 123 Forms, and Excel.
Instapage offers an impressive range of integrations that cater to various marketing needs and strategies. This adaptability allows businesses and marketers to create a seamless workflow by connecting their favorite tools, optimizing their marketing efforts, and maximizing results.

How Does Instapage Work?

Landing pages play a crucial role in digital marketing, acting as the online counterpart to direct marketing letters. They are highly targeted and focused on one specific outcome, with the objective of convincing users to take action through engaging copy that complements your website builder. A successful landing page not only showcases a product but also engages and delights visitors by offering relevant content related to the company’s industry or product. By providing interesting content in exchange for form submissions, you can build trust in your brand and convert more visitors into customers.

To better understand how it works, let’s consider an example. A publishing company targeting a group of chief executives might create a landing page to host a webinar for executives at large companies. When leads sign up on the landing page, they receive an email containing the webinar event’s link, access information, and instructions on how to subscribe to the publication’s newsletter or take advantage of its subscription offers. Users who enjoyed the webinar may sign up for the newsletter or subscription to stay informed about similar publications.

While the concept of landing pages may seem simple, their success relies on meticulous planning and creative testing. After launching your landing page, it’s essential to monitor conversion rates to evaluate its performance.

Instapage enables you to build custom-designed lead capturing landing pages on any hosting platform. The platform offers a comprehensive set of landing page builder features, including Click-Through, Lead Capture, Infomercial, and Viral landing pages; membership product creation; payment integration; autoresponder integration; and the ability to email your customers. With its user-friendly interface, Instapage makes creating and managing landing pages a breeze, ensuring you never look back.

A hands-on look at Instapage 

Moving beyond the theory, let’s dive into a practical aspect of this Instapage review and demonstrate how to create a landing page.

Upon entering the Instapage dashboard, you’ll see a comprehensive view of your account. You’ll have the ability to create two components:

  • A page – This represents an actual landing page.
  • A group – Think of this as a folder. Groups assist in organizing various pages more efficiently.

When you’re creating a new page, usually you’ll start with a template, but you also have the option to import custom page designs if needed.

Instapage offers an extensive collection of templates (over 200) that are conveniently organized into various categories for easy browsing:

The templates range from basic structures to more intricate designs featuring well-defined aesthetics. Alternatively, you can opt to start with a blank canvas. After selecting a template, you’ll be directed to the Instapage Builder for further customization.

Utilizing the Instapage Builder (and what makes it remarkable)

Before diving into the Instapage Builder, let’s compare it to a WordPress page builder to highlight its power and capabilities.

Often, page builders claim to offer drag-and-drop functionality, but they only allow dropping elements into predefined areas. Here’s a demonstration:

You can’t simply drag an element anywhere – it must conform to the existing row/column structure.

With Instapage, you enjoy genuine drag-and-drop flexibility. You can place a widget wherever you desire (even in unconventional locations!):

It feels like you’re moving layers around in Photoshop. I truly appreciate this level of flexibility.

That being said, Instapage should generally feel quite familiar to anyone who has used a WordPress page builder.

You have a collection of widgets at the top:

And by clicking on each widget in the page, you can easily edit them:

Moreover, you can use a comparable interface to edit page sections, allowing you to add elements like a background to your design.

Working with Forms in Instapage

Forms are undoubtedly the core of most landing pages, so let’s take a closer look at how Instapage enables you to work with them.

To begin, simply add the form widget to your page.

Afterward, you’ll find five distinct options at the top of the page:

The initial two options mainly focus on your form’s style, which is akin to what I’ve demonstrated earlier.

However, the final three options are the most intriguing.

Under Submission, you have the ability to:

  • Redirect users to a specific URL
  • Deliver a digital asset hosted by Instapage
    This makes crafting lead magnets an absolute breeze:

This makes crafting lead magnets an absolute breeze:

In the Integrations section, you can connect your form to most popular email marketing services. Alternatively, you can establish webhooks or integrate with Zapier for more flexibility.

Instapage does not have dedicated integrations for some smaller services like Drip or MailerLite, but webhooks should enable you to connect to them.

Lastly, the Multistep option allows you to create, as you might expect, a multi-step form, although you’ll need to utilize a separate interface.

The form builder is not only powerful but also user-friendly, even when it comes to crafting lead magnets.

Crafting a Mobile Version of Your Landing Page

Another great feature of Instapage is its ability to utilize the same drag-and-drop builder to design a mobile version of your landing page.

To switch views, simply click on the Mobile toggle at the top.

Instapage will automatically create a mobile version based on your desktop page (so there’s no need to start from scratch). This interface makes it easy to fine-tune and make additional adjustments:

Creating A/B/n Tests to Optimize Your Landing Page

By now, you should have a fully functional landing page. You could simply publish it and be done. However, if you want to ensure you’re putting out the best possible page, Instapage makes it simple to set up an A/B/n test right from the Builder interface.

Instead of testing specific elements, you’ll be comparing entirely different page versions against each other.

However, you can still test individual elements by cloning a page and modifying just one element.

Additionally, you have the option to pause certain variations if needed, allowing you to halt a specific test:

Additional Valuable Analytics Integrations

Apart from split testing, Instapage also simplifies the process of tracking visitors’ activities on your landing page. This can be done in several ways.

Firstly, you can establish Conversion Goals directly from the Builder, which you can monitor through Instapage’s analytics.

Secondly, you can effortlessly integrate Google Analytics, Tag Manager, Facebook Pixel, and more by using the Analytics option:

Launching Your Landing Page

After you’ve designed your page and set up any optional split testing variations, you’re prepared to publish your page and begin directing traffic towards it.

Upon clicking the Publish button, Instapage provides you with five options:

You’re free to choose any option that suits your needs, but for the purpose of this review, we’ll focus more on the WordPress option.

Instapage provides a dedicated WordPress plugin that streamlines the entire process. To set up the plugin, simply log in to your Instapage account from within your WordPress dashboard.

Afterward, you can easily publish pages to your WordPress site with just a single click:

Once you’ve completed the process, you can effortlessly publish the page directly from your WordPress dashboard:

And with that, your landing page is live on your own domain, accessible at the specified URL:

The integration with WordPress is seamless and easy to use, allowing you to publish your landing pages directly to your WordPress site with just a few clicks. This makes it a great choice for anyone already using WordPress as their website platform. However, even if you’re not a WordPress user, Instapage’s publishing options make it easy to get your landing pages up and running on your own domain name.

A quick look at Instapage’s analytics section

I’d like to offer a brief insight into the in-dashboard analytics available through Instapage.

At the upper part of the analytics page, you can observe essential details about your page’s conversion rate (determined by the conversion targets you set while constructing your page):

In case you’re conducting A/B tests, you will also have the ability to examine data for each variant in your experiment:

If necessary, you can modify the Traffic Distribution between different variations as well. It might seem peculiar for this feature to be hidden in this location, but it’s certainly a useful addition.

In another dedicated analytics section, you can gain insights into all the leads collected through your landing page. You can even identify the specific variation responsible for generating a particular lead:

Who Is Instapage Best For?

Instapage is an excellent choice for businesses that rely on landing pages to drive traffic and grow their customer base. Although platforms like WordPress provide some landing page templates, they primarily focus on content, blogs, and portfolios. In contrast, Instapage offers over 200 landing page templates to cater to your needs.
Businesses can also benefit from Instapage’s advanced analytics features, which include:
A/B testing
Conversion analytics
Google Tag Manager integration
Post-click scores
Landing pages have long been essential tools in marketing and lead generation. However, dismissing their relevance in the blogging world would be a significant oversight. Today, successful bloggers worldwide utilize landing pages to boost mailing list signups, facilitate webinar registrations, and grant access to paid courses.

Instapage Pricing

In the Pricing section of Instapage, the Building tier is prominently displayed. This plan costs $299 per month, but if you commit to an annual subscription, the monthly fee drops to $199. The primary focus of the Building plan is to provide tools for creating effective landing pages and driving conversions. Unlimited domains and no conversion limits are included in this package.

Key features such as Instablocks, Postclick Score, AdMap, and Conversion Analytics are also available with the Building plan. For businesses requiring more advanced functionalities, Instapage offers the option to customize a plan called the Converting plan. This plan is designed to help lower cost per conversion (CPC) and increase return on assets (ROAs). The monthly cost of the Converting plan varies based on the chosen add-ons for your package.


When selecting a landing page platform, your choice depends on your specific needs and expectations. If you’re simply searching for a tool that enables you to create appealing pages swiftly and easily, then a more affordable and basic solution may suffice.

However, if you’re planning to create numerous pages and desire advanced features for optimization, it’s worth investing in a more feature-rich tool.

Instapage strikes a perfect balance between these two options, offering an impressive range of features at a reasonable price point. As mentioned earlier, there was a time when I relied on multiple tools for tasks that Instapage now handles single-handedly, which is a significant advantage.

Furthermore, Instapage’s features are highly effective and user-friendly. Although there are areas for improvement, such as the number of team members and unique visitors permitted, and more customer support options, these concerns are minor compared to the platform’s overall benefits.

In summary, if you’re seeking a top-notch landing page builder with excellent templates and impressive additional features, look no further than Instapage. I’m delighted to have incorporated Instapage into my toolkit and wouldn’t hesitate to recommend it to anyone aiming to boost their business’s impact and increase conversion rates.

If you’re ready to elevate your business and create stunning, high converting landing pages, look no further! Click on the link below to explore Instapage and take advantage of a special offer tailored just for you. Don’t wait transform your online presence today!

9.6Expert Score
Overall Rating:

Share your feedback and help us improve – leave a review for Instapage today!

Ease of Use
Customer Service
Value for Money
  • Fair pricing – Instapage offers valuable features at a reasonable monthly rate.
  • Comprehensive builder – All-in-one landing page builder with various tools.
  • Quality templates – Wide range of professional landing page designs.
  • File delivery – Enables file sharing through landing pages.
  • Flexible publishing – Various publishing options for diverse needs.
  • Advanced reporting – Robust analytics and monitoring tools.
  • Limited pricing options – One primary pricing package may not suit all budgets.
  • Few e-commerce tools – Limited features for e-commerce businesses.
  • Visitor restrictions – Business package supports up to 30,000 unique visitors per month.
  • Limited team collaboration – Business package allows for only five team members.


What is Instapage?

Instapage is a powerful landing page platform designed to help businesses create professional and high-converting landing pages with ease. Its main goal is to help users increase conversions and generate leads.

How does Instapage work?

Instapage offers a user-friendly drag-and-drop editor, customizable templates, and various integrations with email and marketing tools. Users can create mobile-responsive pages, perform A/B testing, track conversion goals, and analyze landing page performance with Instapage.

Can I use Instapage with my existing website?

Yes, Instapage allows you to integrate landing pages with your existing website or publish them on custom domains. It also supports integration with popular content management systems such as WordPress.

What are the pricing options for Instapage?

Instapage offers a Building tier plan for $299/month or $199/month when billed annually. This plan includes unlimited domains, no conversion limits, and access to various features such as Instablocks, Postclick Score, AdMap, and Conversion Analytics. Customized Converting plans with more advanced features are also available upon request.

Does Instapage offer a free trial?

Yes, Instapage provides a 14-day free trial for users to explore its features and functionalities before committing to a paid plan.

How does Instapage compare to other landing page builders?

Instapage focuses exclusively on landing page creation and optimization, providing a comprehensive set of tools and features specifically designed for that purpose. This makes it a powerful option for businesses looking to create high-converting landing pages.

Is Instapage suitable for small businesses and solopreneurs?

While Instapage’s pricing may not be suitable for everyone, small businesses and solopreneurs looking for a professional landing page builder with robust features may find it a valuable investment.

Does Instapage offer e-commerce integration?

Instapage does offer some e-commerce integration options, but they may not be as comprehensive as those found in dedicated e-commerce platforms. However, it’s still possible to use Instapage for building landing pages for e-commerce businesses.

Can I collaborate with my team using Instapage?

Yes, Instapage offers collaboration features that allow you to work with team members on landing page projects. However, the number of team members allowed may vary depending on the plan you choose.

What kind of customer support does Instapage provide?

Instapage provides customer support through its help center and an online form. However, response times may vary, and some users may desire more support options.

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