Outgrow.co Review: Boost Engagement & Leads with Interactive Content

Introduction

In today’s competitive digital marketing landscape, successful players rely heavily on content marketing as a key component of their strategies. Demand Metric reveals that content marketing is 62% more cost-effective than traditional marketing while generating about 200% more leads.

As more businesses embrace content marketing within their overall strategies, it’s no longer enough to create content quickly and share it on social media platforms like Facebook or Twitter. Instead, it’s crucial to develop engaging, interactive content that captivates your audience and encourages them to interact with your brand.

To achieve this, you’ll need tools such as chatbots, lead magnets, interactive quizzes, surveys, polls, trivia, and more to draw people’s attention, foster interaction with your brand, and keep them engaged as they scroll through their social media feeds.

Building these tools from scratch can be a daunting task that demands considerable coding expertise. Thankfully, platforms like Outgrow simplify the process of creating, sharing, and monetizing interactive content across multiple digital marketing channels. This comprehensive Outgrow review will help you determine if the tool is right for you, exploring its features, functionalities, pros and cons, and available integrations.

What Is Outgrow?

Outgrow is an exceptional platform that allows you to easily create various types of highly engaging, visually appealing interactive content, such as quizzes, assessments, surveys, calculators, and more. Founded by two Wharton/UPenn tech experts in 2015, Outgrow has a team of over 50 members and has already helped businesses and marketers generate more than 50,000 interactive calculators.

Thanks to its no-code approach, you can focus on achieving results in less than a week, without worrying about the technical aspects of interactive content creation. This content marketing software is designed to help you generate more leads from your website. To do so, it offers a range of user-friendly tools that enable businesses to build interactive, engaging content like quizzes, polls, and forms.

The interactive content you create with Outgrow is intended to address your customers’ most pressing questions early in the buying process. As they explore your content, customers are encouraged to share their contact information, allowing you to add each new prospect to your email list for ongoing nurturing.

Outgrow not only helps you attract new customers to your email list and website but also equips you with the tools needed to offer more personalized buying experiences. Interactive content offers a unique opportunity to gain insights into your target audience. By collecting information, you can categorize customers into specific segments, focusing on factors such as industry, location, budget, and more.

Who is Outgrow Good For?

Whether you’re a marketing professional, small business owner, or part of a digital agency, Outgrow can be a game-changer for your marketing efforts. Here’s a closer look at who can benefit most from this versatile platform:

1. No-Code Quiz Creation for All Users:

Outgrow empowers users with varying technical abilities to create engaging quizzes for lead generation. With a wide selection of pre-built, optimized templates, you can quickly craft and launch quizzes tailored to your business needs and watch your leads grow.

2. Drive Conversions with Eye-Catching Templates:

Increase your conversion rates by up to 40% by utilizing Outgrow’s diverse library of visually appealing and optimized templates. Generate more leads and attract new customers with content that’s designed to grab their attention.

3. Efficient Lead Qualification:

Outgrow allows you to offer personalized responses to each customer’s unique questions, enhancing your value proposition while simultaneously qualifying leads. This ensures you’re investing your resources in the right prospects.

4. Audience Segmentation Made Simple:

Gain valuable customer insights and segment your audience using Outgrow’s robust set of tools and integrations. Make data-driven decisions without sacrificing the quality of demographic information.

5. Quick and Easy Publishing:

Easily embed interactive content from Outgrow on any webpage, whether as a pop-up, exit intent, in-chat, or on your subdomain, with just a few clicks. This seamless integration process makes Outgrow an ideal choice for modern marketers who value efficiency and ease of use.

Is Outgrow Safe and Reliable?

Outgrow relies on top-notch hosting services provided by Amazon Web Services (AWS) and is General Data Protection Regulation (GDPR) certified. This ensures that sensitive data is securely protected by industry-standard encryption both during transit and when stored.

Additionally, all interactive content is secured with Secure Sockets Layer (SSL) technology, which helps safeguard client data. Outgrow also conducts regular internal and external security screenings and tests to maintain its high level of safety and reliability.

Outgrow Features and Functionality

In this section, we delve into the top features and functionalities of this all-encompassing platform.

First, let’s examine the benefits you can derive from using Outgrow’s extensive features:

By encouraging user interaction on your web pages and landing pages, Outgrow helps retain visitors on your site longer, resulting in reduced bounce rates. The platform offers a variety of content types, catering to diverse audience segments.

Outgrow’s user-friendly dashboard, insightful analytics, and performance suggestions make it easier to utilize interactive content to significantly enhance conversion rates.

The platform’s quizzes, polls, surveys, forms, and other tools are excellent for capturing targeted leads and growing your email list. This enables you to send tailored follow-up emails that pique your audience’s interest.

Outgrow’s seamless social integration features enable users to easily share your content across multiple platforms, introducing your small or medium-sized business to new audiences and expanding your email list. This ensures a positive and engaging user experience with Outgrow’s content throughout its life cycle.

In the realm of SEO, backlinks play a crucial role, and Outgrow’s tools support the creation of numerous high-quality backlinks to your website. For example, by gathering email addresses and providing industry-specific data (surveys, polls, etc.) on your web page, you attract others to link to your content.

Now, let’s explore some of the key features offered by the platform:

1. Smart Builder App:

This user-friendly, efficient tool quickly streamlines the creation of interactive content within minutes. The straightforward and intuitive interface allows you to effortlessly design sliders, questions, and choices using the following options:

• Text Input
• Single Select/Multi-Select
• Numerical Slider
• Opinion Scale/Rating
• Date/Time Picker
• File Upload … and many more.

2. Pre-designed Templates:

Why start from scratch when you can make use of numerous professionally designed templates available on the platform? These templates cover various industries and interactive content types, simplifying your selection process.

Browse templates by industry or content type, and find real-life examples to guide your decision-making. Let’s explore the various content templates on offer:

Leverage complex mathematical formulas to provide estimates, quotes, cost savings, ROI projections, and more. For instance, “What savings can you expect by purchasing a Tesla?”

This quiz type employs “if/then” logic, guiding participants through multiple paths based on their responses, ultimately leading to different outcomes. As users answer quiz questions, they self-segment.

Offer your target audience scores based on their question responses. Engage users with quizzes, tests, or graded assessments, providing results and suggesting quiz splits. Check out this English test example from Outgrow:

Enhance engagement on your website or blog with interactive polls and surveys. Curious users often want to see the results, which can also generate links. Here’s a simple poll template from Outgrow:

An excellent complement to multiple platforms, this feature uses a filtering system to provide advanced product and service recommendations based on user questions. This powerful tool is essential for eCommerce store owners.

Here are some example templates showcasing the interactive content possibilities:

For eCommerce enthusiasts, the platform ensures a unique shopping experience, improved customer engagement, increased average order value (AOV), and reduced cart abandonment rates.

Ask questions in a chat format to deliver user recommendations or outcomes. For example, answer queries like “When can you retire?” or “Which diet should you follow?” Take a look at this website example:

Streamline your website or social media giveaways using this tool, which generates leads on autopilot by incentivizing users to share your content. Here’s a pre-designed giveaway template example:

Collect leads, gather data, and solicit feedback from prospects, customers, or employees using this feature. Create employee satisfaction surveys, professional contact forms for brand partnerships, or even email collection tools for your subscriber list.

3. Seamless Email and Social Media Integrations:

For both large and small businesses, email and social media marketing are crucial channels to maintain a strong presence.

Outgrow boasts compatibility with numerous marketing tools, streamlining your email marketing campaigns, list building, and subscriber segmentation.

Additionally, the platform simplifies content sharing across various social media networks, increasing the chances of your interactive content gaining viral traction.

4. Effortless Website Embedding:

Instead of hosting your interactive content exclusively on Outgrow’s platform, you can seamlessly embed it into your own website pages.

To do this, go to the General Settings tab for any content you’ve created on the platform.

Simply click on the “Embed on a Webpage” link and follow the guided instructions.

5. Performance Tracking:

Outgrow’s performance feature allows you to effortlessly monitor the effectiveness of your interactive content, ensuring you get the most value from the platform.

Rather than manually searching through settings to analyze data, this user-friendly feature provides clear insights and actionable recommendations to optimize your content and enhance your return on investment (ROI).

6. Analytics:

The analytics section on Outgrow is the go-to place for monitoring the performance of your interactive content. Accessible from the main interface, it is conveniently positioned alongside the Dashboard and Performance tabs.

A standout feature of Outgrow is the easily understandable visualizations, helping you quickly grasp insights from your data.

Here’s a quick rundown of what you can do with the various analytics features:

• Overview: Obtain a comprehensive summary of your visitors and conversion rates.
• User Details: Delve into detailed analytics and individual user responses.
• User Funnels: Examine specific metrics related to user journeys.
• Compare: Contrast the results collected through Outgrow.
• Reports: Generate and send customized PDF reports.
• Relate: Discover connections between data points gathered on Outgrow.

7. Advanced Capabilities:

While Outgrow primarily offers no-code solutions for crafting interactive content, it also comes with advanced features that enable users to effortlessly create complex formulas when needed.

For example, you can develop a custom calculator using Outgrow’s sophisticated calculation tools, which allow you to perform a wide range of mathematical calculations or statistical analyses, including:

• Mortgages, bonds, and interest rates
• If/else and nested “if” statements
• Percentages and discounts
• Mathematical functions imported from Excel
• …and much more.

It’s clear that this platform has a wealth of offerings.

Integrations

Outgrow enables you to enhance your marketing and sales funnels through its wide range of integrations. The platform facilitates seamless connections with numerous web tools and apps for diverse purposes, from managing lead information to analyzing data.

With Zapier-powered integration, you can link Outgrow to over 1,000 web tools and apps. Some of the prominent integrations include:

• Google Analytics
• Hubspot
• Pardot
• ActiveCampaign
• Drip
• Trello
• Google Calendar
• MailChimp
• Evernote
• Pipedrive
• Facebook Pages
• Google Drive

This extensive selection covers marketing, sales, customer service, and data analysis, catering to a variety of needs.

Outgrow’s integration with third-party tools (other than Google Analytics) is simple and straightforward. To set up these integrations, follow these steps:

1. Log in to your Outgrow account and navigate to the dashboard interface.
2. Click on your name located at the top right-hand side of the page, which will open a drop-down menu.
3. From the drop-down menu, select “Settings” to access the settings page.
4. On the settings page, you’ll find the API key section.
5. Click on the “Generate/Regenerate” option to create or refresh the API key for the company and the entire organization you want to integrate through Zapier.

Once you have the API key, you can use it to connect Outgrow with various third-party tools via Zapier, streamlining your marketing, sales, customer service, and data analysis efforts.

Customer Support

Outgrow offers live chat and support documentation for all users. By upgrading to the Essentials plan, users gain access to email and phone support, with responses guaranteed within 48 hours. The Business plan provides priority support, ensuring assistance within 24 hours.

Outgrow’s help desk is generally responsive, with a chatbot offering relevant resources while users wait for a representative. Although the quality of customer service can vary, most interactions are satisfactory.

It is worth noting that Outgrow has received some negative reviews regarding customer support. Despite this, many users still find their overall experience with Outgrow’s representatives to be positive.

How to Get Started with Outgrow

To begin using Outgrow, you can either opt for one of their paid packages or start with a free trial to explore the platform and create interactive content.

It is recommended to start with their free trial, which allows you to determine if Outgrow is suitable for your business needs and helps you identify the appropriate package.

However, if you only need to create a form or survey, you can utilize that service for free.

Signing up for a free trial is simple: you can use your Google, LinkedIn, Facebook account, or work email address to register.

After signing up, you’ll need to complete a brief questionnaire. The first question evaluates your familiarity with creating interactive content, while the second question focuses on your goals. Based on your objectives with Outgrow, you will be directed to the type of interactive content that best suits your needs.

The final step takes you to your dashboard, where you can start crafting the interactive content of your choice. This is where you can unleash your creativity and begin engaging your audience with unique and compelling content tailored to your business goals.

Pricing

Outgrow offers a limited free trial, and no credit card is needed to get started. Simply enter your email, and you can begin using the platform. To access the full range of features, such as lead generation, quiz and calculator options, and support, you’ll need to upgrade to one of their premium plans. The available plans are as follows:

1. Freelancer Limited: At $14/month, this plan includes three content types, one user, 3,000 leads per year, and five content pieces.
2. Freelancer: For $25/month, you get seven content types, one user, up to 12,000 leads per year, and six content pieces.
3. Essentials: Priced at $95/month, this plan offers eight content types, 90,000 qualified leads per year, unlimited content pieces, and three team members.
4. Business: By upgrading to the Business plan at $600/month (billed annually), you get access to the full suite of Outgrow tools.

Why Opt for Outgrow?

In this part of our Outgrow review, we will delve into the reasons that make interactive content a viable choice for businesses in today’s dynamic landscape.

Gone are the days when blog posts, eBooks, and white papers were the primary means to captivate an audience. The modern consumer often finds eBooks and white papers too data-heavy and lacks the time to consume extensive information.

Traditional marketing materials may not resonate with users as much as content they can actively participate in. Additionally, landing pages packed with marketing jargon may not yield the desired conversion rates.

Interactive content boosts conversions by transforming passive audiences into active participants, keeping users entertained and engaged in a story. Activities such as quizzes and surveys promote active participation, resulting in improved customer engagement—an essential goal for any marketing strategy. Engaged customers are more likely to return to your business.

The beauty of using Outgrow lies in its simplicity; no extensive design or programming knowledge is required. Its user-friendly online builder enables hassle-free interactive content creation.

Outgrow offers an intuitive content builder packed with numerous valuable features, including analytics to track content performance. Users can generate reports with a single click, utilizing gathered data to optimize underperforming content and make it more engaging and shareable.

Moreover, Outgrow allows you to gather lead information when users interact with your content. This data enables audience segmentation and the development of targeted marketing campaigns for converting leads into customers. The platform also boasts numerous native and Zapier-powered integrations, enhancing its capabilities even further.

Is Outgrow Worth it?

If you’re looking for an easy way to boost customer engagement, increase lead generation, drive traffic growth, and generate new conversions, Outgrow is definitely worth considering. It’s an ideal solution for small content creators who want to leverage the power of interactive content without breaking the bank.

This platform offers real value and helps enhance user experience, translating to tangible results for your brand. With a wide array of apps, Outgrow is a must-have tool for serious content creators. It provides a high return on investment by effectively collecting leads and engaging highly qualified prospects.

Outgrow enables you to create various content types, including:

• Quizzes
• Calculators
• Surveys
• Assessments
• Polls
• Recommendations
• Giveaways
• Chatbots
• Forms
• Trivia
• Questionnaires
• …and much more.

This all-in-one platform saves time and costs associated with creating diverse types of interactive content. There’s no need to search for additional third-party lead generation tools or conversion rate optimization apps to complete your projects – everything is available in one convenient place.

Conclusion

In conclusion, Outgrow is a highly effective and user-friendly platform that caters to businesses of all sizes, from small startups to industry giants like Adobe, Tesla, and State Farm. As a powerful tool for creating interactive content, Outgrow can significantly boost engagement, lead generation, and overall marketing success for companies in various industries.

The platform’s versatility makes it a valuable asset for content creators and marketers, regardless of their level of expertise. With its comprehensive features and seamless integration capabilities, Outgrow has established itself as a must-have tool for those seeking to enhance their content marketing efforts. If you’re looking to elevate your marketing strategy and drive growth for your business, Outgrow is an excellent choice to consider.

FAQs 

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